Domino is a game that uses dominoes to set up lines of them in long rows. Then a person flicks one domino over, and it causes the rest of the row to tip over. The result is a chain reaction that can create very elaborate designs. Domino is also the name of a popular magazine that features articles about decorating and organizing homes.

In the past, Domino’s pizza was often cold and soggy. The company changed its recipes and added new technologies to prevent the problem. It was a major turnaround, but it helped the company become more profitable and attract more customers.

When Domino’s introduced its Pizza on Demand service in 2017, it allowed customers to order pizza by texting or using devices like Amazon Echo. They could even customize their own orders and pay online. The move made Domino’s the first major restaurant to offer such a service. Its success led to more new services, including a furniture collaboration with Crate & Kids and a podcast, Design Time.

The company’s founder, Tom Doyle, used data to make decisions about marketing and operations. He was also open to new ideas from employees and customers, and he believed in treating everyone fairly. He wanted Domino’s to be a place where anyone could come to work and feel comfortable.

Although Domino’s started as a local pizza chain, it has grown to have a presence worldwide. Its headquarters are in Ann Arbor, Michigan, and it has about 70,000 locations in the United States, Canada, France, Italy, the Netherlands, the United Kingdom, Australia, and New Zealand. In addition to its pizza delivery, Domino’s also offers food and drinks, such as salads, pastas, and appetizers. The company’s app lets users order and pay for their deliveries through their phone or tablet.

Domino’s is known for its innovative use of technology. In fact, half of the company’s workers are in software analytics. This has allowed Domino’s to be at the forefront of new ways for people to order and receive pizzas, such as by sending an emoji or using voice-activated devices.

Another way Domino’s innovates is by focusing on what it believes its core audience wants. For example, the company has a number of blogs that focus on home and lifestyle topics, such as cooking, entertaining, and wellness. It also has an extensive collection of how-to videos and a podcast.

As a writer, I use the metaphor of domino when I talk about plotting a novel. Whether you’re a pantser who writes off the cuff or a planner who makes detailed outlines, you need to consider how each scene logically connects to the ones that came before it. If you skip a scene, or if a scene doesn’t have the impact that the scenes before it imply, then your story might end up falling flat. A writer’s job is to ensure that each scene is a domino that leads to a larger and more meaningful effect.